Fluent + Hills Pet Nutrition

This is my take on the Hills Pet Nutrition adoption campaign by Fluent. 

The goal of this campaign was to increase adoptions, so my main idea was to have cartoon dogs based on real adoptable dogs. These cartoon dogs would be used in ads on Instagram, directing viewers to the real shelter where they could adopt this particular dog. By using these cute illustrations, the ads would catch the user's eye, and the message would speak to their heart and make them realize the potential of a shelter dog. Right now, they are shelter dogs, but they could be your best friend and a beloved member of your family.

The other part of the campaign was the Fluent side. A blog post banner to be used on their website to promote the campaign, as well as a LinkedIn tile to promote the blog post.